Pioneering the Future
of Industrial Operations
Get Real-Time Data
Real-time Inventory
Centralized Visibility
AI-Driven Routing
Our Mission:
Driving the World Economy Sustainably
Get Real-Time
Data
Visualize
Everything
Automate
Operations
Automate
Management
Zira’s mission is to improve the sustainability, productivity, safety, and quality of the operations that power the global economy. We empower our customers to adapt and thrive in an era of rapid technological change, helping them unlock the full potential of their operations.
OUR STARTING POINT
Our Origins: Born from Research, Forged in Innovation
Zira was born from a groundbreaking research collaboration between Lightapp, the California Energy Commission (CEC), UC Berkeley, MIT, and U-Chicago. This large-scale initiative sought to uncover how energy consumption at industrial manufacturing facilities could be optimized using AI and advanced data analytics. ENGAGE’s success proved that industrial facilities could achieve greater energy efficiency without compromising operational goals. It established Zira as a leader in the field, bridging the gap between research and real-world applications.
"...Expanding the savings seen in this project to general industrial energy could save significantly more annually:
2,587,979,000 kWh
$329 million
614,300 tons of GHG emissions"
Scaling Innovation
The D.AI.RY Project:
A Major Milestone
Building on our initial success, we spearheaded the transformative D.AI.RY Project, deploying AI-driven energy and operations optimization solutions across 30 California dairy processing facilities. By integrating manufacturing operations with energy management, we demonstrated that efficiency in production inherently leads to better energy outcomes. The success of this initiative paved the way for us to expand into new industries and further refine our vision for industrial transformation.
Targeting significant reductions in energy consumption.
Improved manufacturing throughput and operational efficiency.
Enhanced sustainability metrics, proving that operational and environmental goals can go hand-in-hand.
"In working with Zira, we are now monitoring in real-time the energy usage for 22 different electrical inputs. This allows us to alternate equipment such as air compressors or chillers based on demand saving energy." Joby Rumiano, Rumiano Cheese
SCALING TELEMATICS
From Research to Revolution: Enter Zira
Following the Engage Project's success, we evolved into Zira, with a mission to deliver comprehensive telematics solutions that address the multifaceted needs of modern industries. Our technology revolves around three pilars:
Vision Telematics: AI Cams for real-time visibility into operations.
Worker Telematics: Empowering employees with tools to enhance productivity and safety.
Machine Telematics: Real-time machine data to optimize performance and reduce downtime.
The name “Zira” symbolizes an arena—a central platform where data from every site and system can be visualized, analyzed, and acted upon. Whether focusing on a single machine or comparing data across global sites, Zira gives industries the tools they need to manage their operations as if it’s already the future.
OUR VISION
"The Arena" - A Vision of Sustainable Leadership
At the heart of Zira’s arena is a commitment to sustainability, productivity, safety, and quality. By unifying data and fostering collaboration, we help industries not only meet their operational goals but also contribute to a better future. The arena is where innovation meets impact, and where industries can lead the way toward a smarter, more sustainable tomorrow.
"WORK LIKE IT'S 2050" Initiative
Zira Five Pillars of Excellence
The Arena in Action: Unified, Customizable, Scalable
Zira’s Arena of Tomorrow is where industries come together to harness the full potential of their operations. With Zira, the future isn’t a distant goal—it’s here, ready to be realized. Join us and experience the transformation for yourself.
trusted by customers across industries
Ready to get in touch?
We're hear to heop you transform your operation.
OUR OFFICES
Our headquarters in San Mateo, California, places us at the heart of Silicon Valley, where cutting-edge technology and visionary ideas converge. We also have an office in San Diego, Southern California, providing close proximity to key industries and partners. To drive continuous innovation, our R&D center in Tel Aviv taps into Israel’s world-renowned tech ecosystem, enabling us to develop advanced AI, telematics, and data analytics solutions. Together, these locations reflect Zira’s global commitment to transforming industrial operations for the future.
Our Headquarters:
400 Concar Drive, San Mateo, CA 94402
Trusted by customers from all sectors
Our Management
This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills.
Chief Executive Officer
Elhay Farkash
Elhay is driving the company’s mission to transform industrial operations through AI. With a deep sustainability, he leads Zira’s growth and strategy, ensuring the company empowers industries to "Work Like It’s 2050."
Chief Operating Officer
Guy Peer
Guy oversees Zira’s operations, bringing over two decades of experience in value chain planning, product management, and consulting to drive operational excellence and scalability.
Chief of Staff
Odelia Farkash
Odelia leads Zira’s strategic initiatives, overseeing pricing, performance management, legal operations, and large-scale enterprise deals to drive the company’s growth and success.
Chief Financial Officer
Dana Ben Ari
Dana oversees Zira’s financial strategy, drawing on over a decade of executive experience at EY and expertise in accounting and economics to drive sustainable growth.
Director of Business
Jake Ness
Jake drives business development at Zira, combining expertise in AI-driven enterprise solutions and energy optimization to transform industrial operations.
Head of Product
Muli Bachar
Muli is a Senior Full Stack Developer and Scrum Master with expertise in designing complex solutions and integrating the latest technologies to drive innovation at Zira.